The Commercialization Of The Network

Are we happy with the commercialized web? It depends. It depends on how we are using the web. For the consumer internet-user, the commercialization of the web is a positive development. For the regular internet-user the commercialization will have negative and annoying effects.

It's true that in the internet someone can find everything and at affordable prices. Sites like Amazon and Ebay give many choices to all the consumers. The advertisers are aware of the fact that internet is the best market up-to-date and that is why every time you visit a webpage you see annoying ads like these. As far as the future commercialization is concerned, I think that depends on the feedback that the internet will have on the advertisers. If internet is, still, going to be a wide market, then things are going to get worse for the common users who just want to use the internet. This future situation will, of course, satisfy buyers.

The only thing that matters is to decide in which side do you belong? Consumers or "surfers"? Using the internet as a market place is not a bad thought but everything must have its limitations. Otherwise there'll be a time in the near future when consumers will be fed up by the increase of quantity and the decrease of quality of the internet's products. Globalization helped to the spread of the internet commercialization but we must not forget the emerging phenomenon of localization which forces all the financial powers to adjust to a new era, when the e-commerce should be used wisely, with specific target audience and have a discrete presence. After all, everybody loves to e-buy, but nobody loves pop-ups and ad-ware.